Direct Mail Services
Direct Mail touches people every day.Many people look forward to receiving their daily mail. In fact, 98 percent of consumers
bring in their mail the day it’s delivered, and 77 percent sort through it immediately. In addition
to that kind of exposure, Direct Mail offers these benefits:
Mass advertising (TV, print, radio, etc.) can be expensive and isn’t always an option for
small businesses. But Direct Mail can focus on a smaller group of individuals who are more
likely to respond to your offer, giving you more bang for your buck.
With Direct Mail, you can address your customers by name, speak to them individually, and
appeal to their interests. And when customers feel that you understand their needs, they’re
more likely to respond. In fact, 55 percent of consumers “look forward” to discovering the
mail they receive.
From letters to postcards to brochures, there is a large variety of inexpensive and easy
formats you can use to create your direct mail campaign. You can add impact by including
a special offer or free sample in the envelope.
Direct Mail allows you to physically place your message in your customers’ hands and
encourage interaction. Along with an engaging message, you can make an unforgettable
impression by incorporating elements that actively involve the customer, like stickers, and
Direct Mail is one of the few media channels that gives you the ability to track the success
of your campaign. It’s as simple as counting the inquiries you received or counting the
number of coupons redeemed. By tracking and analyzing your results, you’ll see what’s
working and can make adjustments to future mailings if needed.
It’s easy and cost-effective.
You don’t have to be a Direct Mail expert with a big budget to advertise with the mail. With
a computer, some desktop publishing software, and a little know-how, you can create
your own professional-looking Direct Mail piece. With help from a mailhouse you can take
advantage of presorted postage discounts and automation.
Click here for a list of our direct mail services.