Data Services

List Cleansing, Data Entry, Variable Data, Inquiry Processing

One of the most crucial components of any direct marketing program is the quality and integrity of your mailing list. NMS routinely handles the most complex data processing tasks to allow for a high level of personalization and more successful campaign results that contribute to maximum ROI. We also have a solid knowledge of postal and shipping regulations to ensure maximum postage discounts are attained.

Variable Data / Mail Merge Printing 
 Variable data and mail merge personalization is a critical tool in direct mail campaigns in driving higher response rates and return on investment. Our Lytrod™ software combined with our high speed monochrome and color digital printing devices can variable print at speeds over 100 ppm while merging an almost unlimited number of data fields, graphics and charts. Adding personalization to your next direct mail project will yield higher response rates whether is a postcard, letter or package. Have a preprinted form, no problem! Our software allows us to pin point exactly where each merge field prints on a page allowing for flexibility in application and consistency in output.

Manual Data Entry 
 Data entry services are available.

Merge/Purge 
 Merge/Purge eliminates duplicates and suppression records in databases and combines multiple files if needed.

Postal Presort & Qualification 
 Sorting the database allows for significant postage discounts.

CASS CertificationDirect mail campaigns can be very costly if the database has not been maintained well. CASS certification verifies and standardizes address records to ensure it can be mailed through the USPS.

NCOANational Change of Address reduces the amount of mail that is undeliverable, returned, or delayed. This ensures that your mailing is delivered in a prompt and efficient manner. It also saves you money by reducing your cost of printing, mail processing and most importantly postage costs.

Inquiry Processing 
 Responding to sales inquiries by sending requested information is imperative to growing your business. NMS can help process these inquiries in a timely manner, and report these inquiries to the field representatives and managers for immediate follow up.

List Acquisition 
 NMS has formed strong relationships with some of the best list broker companies and can easily acquire simple resident occupant lists to targeted consumer lists, depending on our clients' needs.

Email Blasts 
 Whether text or html, NMS sends stand alone email communication such as press releases, and newsletters to customer supplied opt-in databases. In conjunction with our online registration programs we can also send invitations, confirmations and reminders.